Popularity and search volume are two different things. Search volume
is based upon history, popularity is based upon the current trend and
popularity of a term in relationship to others listed by the tool. If
one term has more popularity than another it likely has more searches
but it isn't always sustained. Popularity is closer to a trend analysis
than a search volume. Popularity should be used the same way you would a
weather prediction, it is not absolute but a relative gauge.
What does the popularity column mean and how does it relate to search volume? Print
Modified on: Fri, 8 Mar, 2013 at 10:10 AM
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